How Can You Improve Your Brand Reach On Tiktok
Published on 26.10.2020 by Ice Geek
Tiktok is one of the fastest emerging social media platforms. It is a platform dominated by Gen-Zers. So, a majority of its users are under 30. If your business is new and looking to expand your customer base to young teenagers and adults, targeting Tiktok will benefit your brand.
Contrary to the popular view, it's easy to market your brand on the platform. But you still need to know a little about the app's user base and how the app itself works.
Ads on Tiktok are relatively new. Buying ads will grab eyeballs and give you a lot of engagement. You won't see this happening with other signal media apps like Facebook and Instagram. One of the reasons for that is that users are accustomed to using the platform with ads, so they tend to ignore it.
But be ready to shell out money for these ads. Since paid aids are new, so the price for these is high. Paid campaigns right now begin at a minimum of $500, and as you can imagine, there's no limit.
Opt For Organic Reach
As one can imagine, only established brands go for the paid ads route right now. But don't lose hope. You can try reaching your audience organically.
For this, make an ad account. But instead of making only promotional videos, give your audience a more in-depth view. Tiktokers want to know about how your brand works. They want a more personal view that helps them connect to the brand beyond its physical characteristics. Overall, they want you to pull back the curtain behind the magic.
You can very easily do this by posting videos on the different stages of production once a week. For example, you could fix a particular day for these tours every week. Name these days something interesting, like Backstage Fridays.
Be Hashtag Ready
One way to promote your brand very quickly is by churning out a great hashtag that goes viral. For this, you or your team need to be creative. A very familiar method of going viral is using hashtags challenges. So create your very own brand-centric challenge.
For example, if your brand involves T-shirt production, you can challenge users to get creative with their t-shirts. For this, they can showcase different designs or even show the multiple ways a t-shirt can be used.
But note that if you want a hashtag challenge to go viral, you will need a hefty follower base to promote it. Now, that will take a lot of time to collect organically. Not everybody has that much time to devote. So you can take a shortcut. Buy real tik tok followers and likes to promote your hashtag or videos.
Tiktok is a rapidly growing social media platform. It's very easy to market your product there. You need to figure out the user base and what it wants. If you can tap into that, your brand will flourish.