Four Reasons for TikTok To Stay as the Hottest Platform on Social Media Scene

The updated statistics of September 2020 denotes that video-sharing platforms, especially the TikTok have gained immense popularity among digital users. It's a game of 15 seconds where you can show your creativity and spread it to millions through a lip-sync video. On average, users spend 52 minutes of their time watching videos of their choice, and 1 million videos are viewed on an everyday basis.

Popular among the age group of 16-24, these video streaming apps fetch uncountable downloads. However, users of all ages are joining them to establish themselves as influencers. These platforms create viral videos with trending by its users who learn their algorithm on how it works and promotes videos.

There’re many reasons to choose TikTok as one of the exponential platforms for business entities and even for users who drop here to entertaining audiences through their videos. Some of the reasons as to why TikTok marketing has become popular are:

It Reaps Huge Brand Awareness:

Switching to digital means of promoting a brand with innovative videos are now getting popular. These platforms create brand awareness among the customers by making them remember the brand name, their service, and the video. With little investment, businesses can get a specific brand identity in the eyes of their target audience.

Content Is The Actual King:

It’s a known fact in the digital world that “Content is the King” which means users have to create curative content for their audience and target to show their content to the relevant audience. The word relevant audience means the right target audience who needs your product/service.

Content in terms of videos, music, memes, pictures, and GIF’s are highly accepted and audience- approved.  One of the funniest ways is to work on a well-known song and convert it into a video that creatively shows the business objectives.

Performance Of The Video and Algorithm:

Exposure of your video to millions depending on the performance of each video you post rather than considering your entire profile. It happens that old videos get viral suddenly and reach a large pool of users. Start posting and earning

Influencer Marketing:

Identifying the right  influencer and devising an appropriate marketing strategy is a key part of e-commerce business. These platforms offer “brand and creator collaborations” option. Videos from creator partners can promoted as in-feed ads for an extra visibility. Choose the right influencer and start marketing for your brand.