5 Interesting Facts on TikTok for Social Media Marketers
Published on 19.10.2020 by Ice Geek
Social media has changed the way of communication on the web. A single tweet of 240 characters or a Facebook post (Link, Picture, or a Video post) is enough to convey your thoughts and reach out to millions on the internet. Where Twitter is a fast-paced network to share your thoughts and concerns regarding on-going trends, Instagram is available to flaunt your social life by posting high-quality pictures.
Have you ever considered the facts on how significantly social media has influenced our life? These platforms apart from a source of entertainment offer paid marketing services for our products and services. Today, video-streaming platforms are trending where users shoot a video of 15 seconds or less, add a plethora of filters, effects, sound effects, and post in their network having friends to distant relatives.
These videos are featured with inbuilt movie dialogues for voice over and users have to dub these dialogues during the video shoot. The more engagement you gain on your video, you will be paid for your high impressions and popularity. One can also buy real TikTok followers online and get their profiles visible to millions.
Here’re five interesting facts for social media users or marketers to use TikTok.
You Can Frame Slideshow Videos:
Innovation in video sharing platforms isn’t new to the audience. It keeps upgrading itself by adding new features, effects with voice overs. One of the amazing features of these platforms is that allows users to create slideshow videos using speed settings, music, sound effects, & filters.
This feature is useful for the brands who want to reach their target audience and highlight their products, services, or any new upcoming products. They offer free Ad credits to run your business ads and reach millions generating high impressions.
More than 500 Million Users Worldwide:
Currently, video sharing apps have a worldwide audience of more than 500 million users. These stats keep increasing annually as more numbers of mobile users keep adding to the list. It’s an impressive figure for a marketer as they can make their businesses reach millions of targeted customers.
When it comes to the entertainment part, users can post live videos instantly and share them on their page and other social networks. Apps like TikTok have gained immense popularity in the digital world and recorded as the fourth most downloaded app in the world.
You Can Earn From Your Videos:
Influencers in social media are pocketing good income from their posts. The more audience engagement you receive on your videos, then you earn income proportionately. You can also boost your TikTok videos if they have creative and engaging content. With a large audience base on your profile, you can earn a high engagement rate that decides the amount payable.
It’s a Superior Platform Compared to Text Marketing
Video ads are more viable and 80% of the users recall videos and video Ads for they have viewed in the past 30 days. It has a high engagement rate and much easier to remember. Marketing agencies are leveraging these video platforms by creating innovative ads and strike the marketing chords of consumers.
Purchase intent increases by 90 percent:
Video marketing on social channels leaves an imprint on the mind of consumers regarding brands. It is estimated that purchase intent via video ads increase by 90%. It intends to achieve an incredible Return on Investment.
A steep rise is recorded in leveraging social channels by online marketers. In the digital era, video marketing has emerged as a potential marketing tool that reaches millions of fan base and increases the probability of establishing a brand identity among the targeted audience base.